Hashtag you

Influencer Marketing and Social Media Data Platform

A data-driven platform for influencer marketing — scraping data from Instagram and YouTube, tracking influencer deal performance, and integrating with Snowflake, Fivetran, and Google Cloud for advanced analytics.

Client background

Modern business is often conducted through third-party vendors If a decade ago it happened mostly offline, now the situation has changed and the main site is online platforms

Challenge

The main challenges included: Research the area and analyze the data provided by the team's business analysts; Examine the requirements for detecting the specified pattern; Create a search principle based on the retrieved information.

Solution

Powercode Group delivered a full-cycle solution including: Possibility to create deals; Checking how well work deals of a particular influencer; Displaying a list of potential influencers and data about them.

Results

Reliable tool that retrieves data from Instagram and YouTube Scraping software that enhances opportunities to promote goods on social media

Modern business is often conducted through third-party vendors. If a decade ago it happened mostly offline, now the situation has changed and the main site is online platforms. Business owners have to follow celebrities and famous people on social media to benefit from their services and promote products. Properly selected influencers significantly improve sales volumes and accelerate business development. However, the search for such people is a time-consuming process. So, companies need a software product capable of processing significant amounts of information in search of those relevant and crucial to a particular enterprise or individual. Hashtag you is developed to meet these demands and enable businesses to simplify the search process and find the necessary information in minutes.

Entertainment, Enterprise
Web

The Challenge / Problem

Research the area and analyze the data provided by the team's business analysts

Examine the requirements for detecting the specified pattern

Create a search principle based on the retrieved information

Provide data scraping from Instagram and YouTube

Deliver data updating in different places according to the schedule

Implementation

Possibility to create deals
Checking how well work deals of a particular influencer
Displaying a list of potential influencers and data about them
Data Integration with Snowflake
Fivetran, and Zenloop
Integration with Google Sheets and Google Cloud
Opportunity to find new influencers

Result

Reliable tool that

Reliable tool that retrieves data from Instagram and YouTube

Scraping software that

Scraping software that enhances opportunities to promote goods on social media

Maximum accuracy of

Maximum accuracy of extracted data

Functionality to track

Functionality to track scheduled updates

Building an Influencer Marketing Tool?

Powercode Group develops data-driven influencer marketing platforms with advanced scraping, analytics, and cloud integrations. European engineering for social media intelligence.

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